Thinking out loud
Writing
Launch tactics, distribution constraints, and AI-use policy — written from what actually happened rather than from theory. This is where the advisory work shows itself before you ever talk to me.
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The part nobody warns you about
Shipping is not the hard part. I found that out with a print run of flyers I could not legally hand out.
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An AI-use policy people will actually follow
Most AI guidelines fail the same way: written by someone who is not shipping, for a team that is.
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Press coverage on no budget
Four outlets and radio, for nothing. What that actually took, minus the survivorship bias.